Every tool you need to launch

Google Trends

See what people are actually searching for, with real-time trend data. Essential for validating demand.

SparkToro

Discover where your audience hangs out online — what podcasts they listen to, accounts they follow, and sites they visit.

Free for 20 searches/month

AnswerThePublic

Visualize the questions people ask about any topic. Perfect for understanding customer pain points and language.

Free limited searches

Jungle Scout

The gold standard for Amazon product research. See estimated sales, competition, and revenue for any product niche.

From $49/mo

Exploding Topics

Find products and trends before they peak. Great for getting ahead of the curve.

Free with limited results

SimilarWeb

See any website's traffic sources, top pages, and audience demographics. Free version gives you a solid overview.

SEMrush

The Swiss Army knife of competitive analysis — see competitors' keywords, backlinks, ad copy, and traffic.

From $129/mo

SpyFu

See every keyword your competitors have ever bought on Google Ads, plus their organic rankings.

From $39/mo

Namecheap

Affordable domain registration with free WHOIS privacy. The go-to for most bootstrapped founders.

Domains from $6/year

Lean Domain Search

Type a keyword and instantly see thousands of available .com domains. Fast and free.

Namelix

AI-powered business name generator. Gives you creative, brandable names based on keywords.

Shopify

The most popular e-commerce platform for good reason. Easy setup, huge app ecosystem, handles everything. Best for most beginners.

From $39/mo

WooCommerce

Free, open-source WordPress plugin. Maximum flexibility and control. Best if you're comfortable with WordPress.

BigCommerce

Powerful built-in features without needing apps. Great for stores planning to scale quickly.

From $39/mo

Squarespace

Beautiful templates with built-in e-commerce. Best for design-focused brands with smaller catalogs.

From $33/mo

Cloudways

Managed cloud hosting that's fast and developer-friendly. Best performance-to-price ratio for WooCommerce.

From $14/mo

SiteGround

Excellent WordPress/WooCommerce hosting with great support. Trusted by millions.

From $3.99/mo

Hostinger

Budget-friendly hosting that doesn't sacrifice too much on speed. Great for getting started.

From $2.99/mo

ThemeForest

Massive marketplace of premium themes for every platform. Filter by sales and ratings to find winners.

Themes from $29

Debutify

High-converting Shopify theme with built-in conversion add-ons. Popular with dropshippers.

Free theme, paid add-ons

Astra

Lightweight, fast WordPress/WooCommerce theme. Pairs perfectly with page builders.

Free version available

Canva

The everything design tool. Create logos, social graphics, packaging, and more. Incredible free tier.

Generous free plan

Looka

AI-powered logo maker. Answer a few questions, get dozens of professional logo options. Includes brand kit.

From $20 one-time

Coolors

Generate beautiful color palettes in seconds. Lock colors you like and generate matching ones.

unDraw

Open-source illustrations you can customize to your brand color. Massive library covering every topic.

Blush

Create and customize illustrations from artists around the world. Mix and match styles.

Free with attribution

Storyset

Animated and static illustrations you can customize colors and elements. From the Freepik team.

Placeit

Drag-and-drop mockup generator. See your products on models, in environments, and on devices. Massive template library.

From $7.47/mo

Smartmockups

Create stunning product mockups in seconds. Integrates with Canva. Great for apparel and tech products.

Free tier available

Remove.bg

Instantly remove backgrounds from product photos. Essential for creating clean, professional product images.

Free for low-res

Ubersuggest

Neil Patel's SEO tool. Great for beginners — shows keyword ideas, search volume, and competition in a simple interface.

3 free searches/day

Ahrefs

Industry-leading SEO toolset. Keyword research, backlink analysis, competitor tracking. Worth the investment if you're serious.

From $99/mo

Mangools

Affordable SEO toolkit with a beautiful UI. KWFinder makes keyword research actually enjoyable.

From $29/mo

Jasper

AI copywriting tool trained on high-performing marketing copy. Great for product descriptions and ads.

From $49/mo

Copy.ai

AI-powered copy generator with templates for product descriptions, ads, emails, and more.

Free tier with 2,000 words/mo

Hemingway Editor

Makes your writing bold and clear. Highlights complex sentences and passive voice. Free to use in-browser.

Stripe

The developer-favorite payment processor. Clean API, great dashboard, supports 135+ currencies. Best overall choice.

2.9% + $0.30 per transaction

PayPal

The payment method everyone knows. Many customers prefer PayPal because they don't have to enter card details.

2.9% + $0.30 per transaction

Square

Great if you also sell in person. Unified online + POS payments in one system.

2.6% + $0.10 per transaction

Facebook Shops

Turn your Facebook page into a storefront. Syncs with your product catalog and supports in-app checkout.

Instagram Shopping

Tag products in posts and stories. Customers can browse and buy without leaving Instagram.

TikTok Shop

Sell directly through TikTok videos and live streams. Explosive growth potential with the right content.

LitCommerce

Multi-channel listing tool that syncs products across marketplaces. Easy setup, great for beginners.

Free for 20 listings

Sellbrite

List and sell on Amazon, eBay, Etsy, and Walmart from one dashboard. Owned by GoDaddy.

From $29/mo

ChannelAdvisor

Enterprise-grade multi-channel commerce. Best for stores with 100+ SKUs scaling across many marketplaces.

Custom pricing

Termly

Generate legally compliant privacy policies, terms of service, and cookie banners. GDPR and CCPA ready.

Free basic plan

TermsFeed

Privacy policy and terms generator used by thousands of businesses. Simple questionnaire format.

Free basic policies

Iubenda

All-in-one compliance solution — privacy policies, cookie banners, consent management. Popular with EU sellers.

Free for 1 site

ShipStation

The most popular shipping software. Compare carrier rates, print labels, and automate shipping workflows.

From $9.99/mo

Shippo

Discounted shipping rates with no monthly fee — just pay per label. Great for stores with variable volume.

Free plan, pay per label

AfterShip

Branded tracking pages and automated delivery notifications. Reduces 'where's my order?' support tickets.

Free for 50 shipments/mo

ShipBob

Third-party fulfillment for e-commerce. Send them your inventory, they handle everything from storage to shipping.

Custom pricing

Cin7

Connected inventory management across warehouses, stores, and online channels. Great for growing businesses.

From $349/mo

Deliverr

Fast, affordable fulfillment with 2-day delivery badges on marketplaces. Acquired by Shopify.

Pay per fulfillment

Shopify POS

Seamless online + in-store integration if you're already on Shopify. Shared inventory, customers, and analytics.

Included with Shopify plan

Square POS

Free POS software with excellent hardware options. Works with Square Online for multi-channel selling.

Free software, paid hardware

Lightspeed

Powerful POS for retail and restaurants. Advanced inventory and reporting features.

From $89/mo

DSers

Official AliExpress dropshipping partner. Import products, auto-fulfill orders, track shipments. The Oberlo replacement.

Free for 3 stores

Spocket

US and EU dropshipping suppliers for faster shipping times. Higher-quality products than typical AliExpress.

From $39/mo

Printful

Print-on-demand for custom products — t-shirts, mugs, posters, and more. No minimums, integrates with everything.

Zoho Invoice

Free invoicing software with beautiful templates, automation, and multi-currency support.

FreshBooks

Invoicing + accounting in one. Automatic payment reminders, expense tracking, and time tracking.

From $17/mo

Wave

Completely free invoicing and accounting. Perfect for small businesses and solo founders.

Recharge

The leading Shopify subscription app. Powers subscriptions for thousands of brands. Excellent analytics.

From $99/mo + 1.25% per transaction

Bold Subscriptions

Flexible subscription options for Shopify — subscribe and save, boxes, memberships. Good for diverse models.

From $49.99/mo

Chargebee

Platform-agnostic subscription billing. Advanced features for complex pricing models and dunning management.

Free up to $250K revenue

QuickBooks

The industry standard for small business accounting. Excellent integrations with every e-commerce platform.

From $30/mo

Xero

Beautiful, modern accounting software. Popular internationally with great multi-currency support.

From $15/mo

Wave

Free accounting software that's genuinely good. Invoicing, receipt scanning, and financial reports included.

Loop Returns

Turns returns into exchanges automatically. Reduces refund payouts while keeping customers happy.

From $59/mo

AfterShip Returns

Self-service returns portal with automated labels and tracking. Reduces support tickets significantly.

Free for 3 returns/mo

Returnly

Instant refunds as store credit, encouraging exchanges over refunds. Keeps revenue in your ecosystem.

Custom pricing

Typeform

Beautiful, conversational surveys that people actually enjoy filling out. Higher completion rates than traditional forms.

Free for 10 responses/mo

Hotjar

See how visitors use your site with heatmaps, session recordings, and feedback widgets. Reveals UX issues visually.

Free for 35 sessions/day

Google Forms

Simple, free surveys that work. No frills, but perfectly functional for post-purchase feedback.

Judge.me

Affordable product review app for Shopify. Auto-request reviews, photo reviews, and SEO-rich review snippets.

Free plan available

Yotpo

Enterprise-grade reviews, UGC, and loyalty platform. Powerful but pricier. Best for established stores.

Free up to 50 orders/mo

Trustpilot

The most recognized review platform globally. A strong Trustpilot score is a powerful trust signal.

Free basic plan

Buffer

Clean, simple social media scheduling. Plan, schedule, and analyze your social content across platforms.

Free for 3 channels

Later

Visual-first social scheduling built for Instagram. Drag-and-drop calendar, link in bio tool, and analytics.

Free for 1 social set

Hootsuite

All-in-one social media management — scheduling, monitoring, analytics, and team collaboration.

From $99/mo

WordPress

The world's most popular content platform. If you're on WooCommerce, you already have it. Unmatched flexibility.

Surfer SEO

AI-powered content optimization. Tells you exactly what to include in your posts to rank on page one.

From $89/mo

Clearscope

Content optimization tool that helps you write comprehensive, well-structured articles that rank well.

From $170/mo

ReConvert

Post-purchase upsell funnels for Shopify. Customize your thank-you page to drive immediate repeat purchases.

Free up to 49 orders/mo

Frequently Bought Together

Amazon-style product bundles for Shopify. Simple setup, proven to increase AOV.

$9.99/mo

Bold Upsell

Pre and post-purchase upsell offers. Pop-up and in-page offers with A/B testing.

From $9.99/mo

Klaviyo

The best email marketing platform for e-commerce. Deep Shopify integration, powerful automation, excellent segmentation.

Free up to 250 contacts

Mailchimp

The most well-known email platform. Easy to use with good templates. Best for beginners.

Free up to 500 contacts

Omnisend

E-commerce-focused email and SMS marketing. Pre-built automation workflows for common e-commerce scenarios.

Free up to 250 contacts

ReferralCandy

Automated referral marketing for e-commerce. Customers share, friends buy, everyone gets rewarded.

From $59/mo

GoAffPro

Free affiliate marketing app for Shopify. Unlimited affiliates on the free plan. Great for getting started.

Free plan available

Tapfiliate

Cloud-based affiliate and referral tracking. Works with any platform. Detailed commission and payout management.

From $89/mo

Privy

Email capture popups and abandoned cart emails designed specifically for small e-commerce stores.

Free up to 100 contacts

PushOwl

Web push notifications for abandoned carts. No email needed — recover sales through browser notifications.

Free up to 500 impressions

Google PageSpeed Insights

Free tool from Google that analyzes your page speed and gives specific optimization recommendations.

GTmetrix

Detailed performance reports with waterfall charts showing exactly what's slowing your site down.

Free basic reports

Cloudflare

CDN, caching, and security in one. The free plan alone can significantly speed up your site globally.

Generous free plan

Google Analytics 4

The industry standard for web analytics. Free, powerful, and integrates with everything. Set it up on day one.

Plausible

Privacy-friendly, lightweight analytics. No cookies, GDPR compliant out of the box. Clean, simple dashboard.

From $9/mo