G
Google Analytics 4
The industry standard for web analytics, free
FreeAnalytics
Disclosure: This link may be an affiliate link. We earn a small commission at no cost to you.
Google Analytics 4 tracks everything: where visitors come from, what they do on your site, what they buy, and where they drop off. It is the industry standard, it is free, and every other marketing tool integrates with it. Set it up on day one — even if you do not check it for weeks, the data is collecting.
Best for: Every store owner — there is no reason not to use it
Pricing
Free
No credit card required
Pros & Cons
Pros
- Completely free with enterprise-grade capabilities
- Universal integrations with every marketing tool
- E-commerce tracking for purchases, carts, and funnels
- Funnel exploration reveals exactly where customers drop off
Cons
- Complex interface with a steep learning curve
- Data sampling on high-traffic accounts
- Privacy compliance requires cookie consent in some regions
Used in Course
Works With
Alternatives
Ready to try Google Analytics 4?
Every store owner — there is no reason not to use it
Try Google Analytics 4 →