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Tools/Klaviyo
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Klaviyo

The best email platform for e-commerce, hands down

FreemiumEmail Marketing
Try Klaviyo

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Klaviyo is purpose-built for e-commerce email and SMS marketing. The Shopify integration is so deep it feels native — pulling in order data, browse behavior, and customer segments automatically. Abandoned cart, welcome series, and win-back flows are pre-built. If you sell on Shopify, this is the email tool.

Best for: Shopify stores that want best-in-class email automation with deep e-commerce data

Pricing

Free up to 250 contacts

Free tier available with paid upgrades

Freemium

Pros & Cons

Pros

  • Deepest Shopify integration of any email tool
  • Pre-built e-commerce automation flows save hours
  • Predictive analytics for customer lifetime value
  • Segmentation based on purchase behavior, not just demographics

Cons

  • Gets expensive fast as your list grows
  • Learning curve for advanced features
  • Free plan limited to 250 contacts

Used in Course

22

Email Marketing

Set up email marketing software, create your core automated flows (welcome, abandoned cart, post-purchase), and add email capture to your site.

24

Abandoned Cart Recovery

Set up automated abandoned cart email sequences and optionally push notifications or SMS reminders.

Works With

S

Shopify

The most popular e-commerce platform, period

R

Recharge

The leading Shopify subscription app

J

Judge.me

Affordable Shopify reviews that drive SEO

S

Stripe

The developer-favorite payment processor

Alternatives

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Mailchimp

The email platform everyone knows

Free up to 500 contacts
O

Omnisend

E-commerce email and SMS with pre-built flows

Free up to 250 contacts

Ready to try Klaviyo?

Shopify stores that want best-in-class email automation with deep e-commerce data

Try Klaviyo →