ecom.biz
Tools/Mailchimp
M

Mailchimp

The email platform everyone knows

FreemiumEmail Marketing
Try Mailchimp

Disclosure: This link may be an affiliate link. We earn a small commission at no cost to you.

Mailchimp is the most well-known email marketing platform in the world. It is easy to use, has decent templates, and the free plan covers 500 contacts. It is a good starting point for beginners, but lacks the e-commerce depth of Klaviyo. Consider it your training wheels before upgrading.

Best for: Beginners who want an easy-to-learn email platform with a recognizable brand

Pricing

Free up to 500 contacts

Free tier available with paid upgrades

Freemium

Pros & Cons

Pros

  • Easiest email platform to learn and use
  • Free plan covers 500 contacts
  • Good template library and drag-and-drop editor
  • Brand recognition adds perceived legitimacy

Cons

  • E-commerce features are weaker than Klaviyo
  • Free plan has limited automation
  • Pricing jumps steeply as your list grows

Used in Course

22

Email Marketing

Set up email marketing software, create your core automated flows (welcome, abandoned cart, post-purchase), and add email capture to your site.

Works With

S

Shopify

The most popular e-commerce platform, period

W

WooCommerce

Free, open-source e-commerce on WordPress

B

BigCommerce

Powerful built-in features without the apps

C

Canva

The everything design tool for non-designers

Alternatives

K

Klaviyo

The best email platform for e-commerce, hands down

Free up to 250 contacts
O

Omnisend

E-commerce email and SMS with pre-built flows

Free up to 250 contacts

Ready to try Mailchimp?

Beginners who want an easy-to-learn email platform with a recognizable brand

Try Mailchimp →