H
Hotjar
See exactly how visitors use your site
FreemiumCustomer Feedback
Disclosure: This link may be an affiliate link. We earn a small commission at no cost to you.
Hotjar shows you heatmaps of where people click, session recordings of real visitors navigating your store, and feedback widgets for on-site surveys. It reveals the UX issues that analytics alone cannot explain. Watching 10 session recordings will teach you more than a week of staring at GA4.
Best for: Store owners who want to understand why visitors are not converting
Pricing
Free for 35 sessions/day
Free tier available with paid upgrades
Pros & Cons
Pros
- Heatmaps and session recordings reveal UX issues visually
- Feedback widgets collect qualitative data on-site
- Free plan covers 35 sessions per day
- Easy to install and start collecting data
Cons
- Can slow your site slightly with the tracking script
- Session recordings require time investment to review
- Privacy concerns in some jurisdictions