Hotjar

See exactly how visitors use your site

FreemiumCustomer Feedback

Hotjar shows you heatmaps of where people click, session recordings of real visitors navigating your store, and feedback widgets for on-site surveys. It reveals the UX issues that analytics alone cannot explain. Watching 10 session recordings will teach you more than a week of staring at GA4.

Best for: Store owners who want to understand why visitors are not converting

Pricing

Free for 35 sessions/day

Free tier available with paid upgrades

Freemium

Pros & Cons

Pros

Heatmaps and session recordings reveal UX issues visually
Feedback widgets collect qualitative data on-site
Free plan covers 35 sessions per day
Easy to install and start collecting data

Cons

Can slow your site slightly with the tracking script
Session recordings require time investment to review
Privacy concerns in some jurisdictions

Used in Course

Collect Feedback

Set up a post-purchase feedback system — automated emails, surveys, or on-site feedback widgets.

Website Analytics

Install analytics tracking on your site. Set up conversion tracking for purchases, add-to-carts, and email signups.

Works With

Shopify

The most popular e-commerce platform, period

WooCommerce

Free, open-source e-commerce on WordPress

Google Analytics 4

The industry standard for web analytics, free

Alternatives

Typeform

Beautiful surveys people actually enjoy filling out

Free for 10 responses/mo

Google Forms

Simple, free surveys that just work

Free

Ready to try Hotjar?

Store owners who want to understand why visitors are not converting

Try Hotjar →