SpyFu

See every keyword your competitors buy

PaidSEO & Research

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SpyFu shows you every keyword a competitor has ever bought on Google Ads, plus their organic rankings and ad copy history. It is a laser-focused competitive intelligence tool that pays for itself if you run paid search. More affordable than SEMrush for pure PPC research.

Best for: Store owners running Google Ads who want to spy on competitor campaigns

Pricing

$39/mo

Paid plans only

Paid

Pros & Cons

Pros

Complete Google Ads history for any domain
Shows competitor ad copy and landing pages
More affordable than SEMrush for PPC-focused research
Unlimited search results on all plans

Cons

Weaker on content and backlink analysis than SEMrush
Data limited to Google — no social or Amazon insights
UI feels dated compared to newer tools

Used in Course

Competitive Research

Identify your top 5 competitors and analyze their pricing, marketing channels, product range, customer reviews, and positioning. Create a comparison spreadsheet.