Google Trends
Free demand validation straight from Google
Google Trends shows you what the world is actually searching for, with real-time data going back to 2004. It is the fastest way to validate whether demand for a product is rising, falling, or seasonal. Every store owner should check it before committing to a niche.
Best for: Anyone validating a product idea or niche before investing money
Pricing
Free
No credit card required
Pros & Cons
Pros
- Completely free with no usage limits
- Compare up to five search terms side by side
- Breakdowns by region, time period, and related queries
- Real-time trending data for spotting emerging opportunities
Cons
- Shows relative interest, not absolute search volume
- Limited to Google search data — misses social and marketplace trends
- Not granular enough for detailed keyword research
Used in Course
Choose Your Customer
Create a one-page customer persona that includes demographics (age, location, income), psychographics (interests, values, pain points), and buying behavior (where they shop, how they discover products, what triggers a purchase).
Choose a Product
Generate a shortlist of 3–5 product ideas that align with your customer persona, then validate demand using trend data and marketplace research.
Works With
Alternatives
SparkToro
Discover where your audience hangs out online
AnswerThePublic
See the questions people ask about anything
Jungle Scout
The gold standard for Amazon product research
Exploding Topics
Spot trends before they peak
Ready to try Google Trends?
Anyone validating a product idea or niche before investing money
Try Google Trends →