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Sell on Social Media
Why This Matters
Social commerce is exploding. People discover products on Instagram, TikTok, and Pinterest — and increasingly, they buy without ever leaving the app.
Setting up social selling channels puts your products where your customers already spend their time. It's not a replacement for your store — it's an extension of it.
The key is to set up shoppable posts and product tags so that when someone sees your product in a feed, buying it is one tap away.
What You'll Do
Connect your store to at least one social commerce channel. Set up your product catalog on that platform.
How To Do It
How to Set Up Facebook/Instagram Shop in 15 Minutes
Social commerce is the fastest-growing sales channel in e-commerce. Here is how to get your products shoppable on social media today.
1. Prerequisites check (2 min)
- A Facebook Business Page (not a personal profile)
- An Instagram Business or Creator account connected to that Facebook page
- Products already listed on your e-commerce store
- Compliance with Facebook's Commerce Policies (no prohibited items like supplements making health claims)
Before you start, confirm you have:
2. Set up Facebook Commerce Manager (5 min)
- Checkout on your website (recommended): Customers click through to your store. You keep full control and all customer data.
- Checkout on Facebook/Instagram: Customers buy without leaving the app. Faster checkout but Facebook takes a fee and holds your customer data.
Go to business.facebook.com/commerce and click "Get Started." Choose "Create a Shop." Select your checkout method:
Connect your e-commerce platform — Shopify, WooCommerce, and BigCommerce all have one-click integrations that auto-sync your product catalog.
3. Sync your product catalog (3 min)
If you are on Shopify, install the Facebook & Instagram sales channel from the Shopify App Store. It automatically syncs all your products, inventory levels, and pricing. For WooCommerce, use the Facebook for WooCommerce plugin. Products typically appear within 24 hours after catalog review.
4. Enable Instagram Shopping (3 min)
Once your Facebook Shop is approved, go to your Instagram Business settings and tap "Shopping." Select your product catalog. Now you can tag products in posts, Stories, and Reels. When someone taps a tagged product, they see the price and a link to buy.
5. Create your first shoppable post (2 min)
Post a lifestyle photo of your product and tag it using the product tag feature. Write a caption that focuses on the benefit, not the feature. Add 3-5 relevant hashtags. This is your first piece of social commerce content — keep the momentum going with 3-4 shoppable posts per week.
By the end of this step, you should have:
- Facebook Shop set up and approved with your full product catalog synced
- Instagram Shopping enabled with product tagging active
- Your first shoppable post published with product tags
Recommended Tools
Facebook Shops
Turn your Facebook page into a storefront. Syncs with your product catalog and supports in-app checkout.
Try Facebook ShopsInstagram Shopping
Tag products in posts and stories. Customers can browse and buy without leaving Instagram.
Try Instagram ShoppingTikTok Shop
Sell directly through TikTok videos and live streams. Explosive growth potential with the right content.
Try TikTok ShopPro Tips
- 1Start with the platform where your customer persona spends the most time. Don't try to be everywhere at once.
- 2Product tags in posts get 37% more engagement than posts without them. Use them consistently.
- 3Create short-form video content showing your product in action — it massively outperforms static images on every platform.