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Generate Legal Documents
Why This Matters
Nobody starts a store excited about legal documents. But a missing privacy policy or terms of service can get you fined, banned from ad platforms, or sued.
Good news: you don't need a lawyer for this. Legal document generators can create compliant policies in minutes. You need at minimum: a privacy policy, terms of service, and a refund/return policy.
These documents protect you and build customer trust. A clear refund policy actually increases sales because it reduces purchase anxiety.
What You'll Do
Generate and publish your privacy policy, terms of service, and refund policy. Link them in your site footer.
How To Do It
Which Legal Documents You Actually Need (and Which Are Overkill)
This takes about 45 minutes using a generator. Don't let legal anxiety paralyze you — here is exactly what you need.
1. The three documents every store MUST have (read this first)
- Privacy Policy (legally required): Explains what data you collect, how you use it, and who you share it with. Required by law in virtually every jurisdiction, and required by Google, Facebook, and most ad platforms. Without this, you cannot run ads.
- Terms of Service (strongly recommended): Your rules of engagement. Covers intellectual property, liability limitations, dispute resolution, and account termination. Protects you if a customer sues.
- Return/Refund Policy (practically required): What can be returned, within what timeframe, who pays return shipping, and how refunds are processed. Not legally required everywhere, but customers expect it — and no refund policy means more abandoned carts.
2. Documents that are nice to have but not urgent
- Cookie Policy: Required in the EU under GDPR. If you sell to European customers, add this. Otherwise, your Privacy Policy can cover cookies.
- Shipping Policy: Separate page detailing carriers, timelines, and costs. Helpful but can be covered on product pages and at checkout.
- Disclaimer: Only needed if you sell products with health, financial, or safety implications.
3. Generate your documents (30 min)
Use Termly or TermsFeed — both have free tiers and walk you through a questionnaire. Answer honestly about your data collection practices (analytics, email marketing, payment processing all count as data collection). The generator creates a legally formatted document tailored to your answers.
4. Publish and link them (10 min)
Create dedicated pages for each document on your store. Add links to all three in your site footer — this is where customers and regulators expect to find them. Also link your return policy on your product pages and at checkout. A visible refund policy at checkout reduces cart abandonment by up to 15%.
5. Set a reminder to review annually
Legal requirements change. GDPR, CCPA, and other privacy laws get updated. Set a calendar reminder to review and regenerate your documents once a year, or whenever you add new data collection tools (like a new email provider or analytics tool).
By the end of this step, you should have:
- Privacy Policy generated and published on a dedicated page
- Terms of Service generated and published on a dedicated page
- Return/Refund Policy written and published, with links on product pages and at checkout
- All three documents linked in your site footer
Recommended Tools
Termly
Generate legally compliant privacy policies, terms of service, and cookie banners. GDPR and CCPA ready.
Free basic plan
Try TermlyTermsFeed
Privacy policy and terms generator used by thousands of businesses. Simple questionnaire format.
Free basic policies
Try TermsFeedIubenda
All-in-one compliance solution — privacy policies, cookie banners, consent management. Popular with EU sellers.
Free for 1 site
Try IubendaPro Tips
- 1A generous refund policy actually reduces refund requests — it builds confidence that reduces buyer's remorse.
- 2Add your policies to your site footer AND your checkout page. Transparency at checkout increases conversion.
- 3If you sell internationally, you need GDPR compliance (EU) and CCPA compliance (California). Don't skip this.